Our Story

We want to do more—help more, live more, be more active. But the idea that we have to be perfect at everything we do sometimes holds us back. So we try to embrace every part of our perfectly imperfect selves—especially when it comes to yoga. That’s why we make yoga, fitness and wellness products for you, just as you are—from the beginner in you to the expert in you. The real you.

Our mission is to use our standing as a leading lifestyle brand to make yoga, fitness and wellness accessible to all.